Business Transformation at Telefónica De España |
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The Transformation ProgramIn Telefónica de España, the business transformation program was designed around three modules - growth, competitiveness, and commitment. The company planned to achieve growth by putting in efforts to develop broadband capabilities and revamp the product categories. Competitiveness was to be achieved by improving quality and efficiency and by acquiring online capabilities. Commitment was to be achieved by becoming a high performance organization. Instead of a long-term program, the transformation was aimed to be achieved through a series of short-term programs each of one-year duration...
technology ADSL way back in 1997, recognizing the need to provide high-speed Internet access. The services provided through ADSL were superior to the existing telephone lines, and allowed high-speed transmission. The company began concentrating on ADSL as it realized that it was a growth driver and a part of its transformation process...
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